How to Reply to a Quote Request (Copy-Paste Email Template)

When to send this

When a customer asks about your pricing. This is the highest-intent moment in your whole sales process — they're already considering buying, and how fast you reply often matters more than the number itself.

The template (copy it)

Replying to a price inquiry
Hi [Name], Thanks for reaching out! Here's a quick quote for what you described: · Item / service: [item] · Quantity: [qty] · Price: [amount], total [amount] (before tax) Orders of 50+ qualify for a discount, and I'm happy to talk through anything. Just let me know if you'd like to move forward. Best, [Your name / business]

The most common mistake

Sending just the number. When a price arrives alone, the only comparison the customer can make is cheap-or-expensive. Put it inside context — what's included, why it's calculated that way — and the comparison shifts from price to value.

Variant: when the situation is different

If they haven't told you enough to price it, don't guess. Ask one specific question first (quantity, size, timeline), then say you'll send an exact number right after. That's not stalling — it stops you from quoting wrong and having to walk it back.

After you send it

If there's no reply after 2–3 business days, follow up once. Don't ask "any thoughts on this?" — that adds pressure and gives you nothing. Ask "is there anything I can clarify?" instead.

Templates for other situations
This is one of 12 common business emails. The full set (with a scenario picker) is here:
See all 12 business email templates →

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