Order Shipped / Ready for Pickup Email Template
When to send this
When the order ships or becomes available for pickup. The point of this email isn't just to inform — it's to answer the questions they're about to ask. Written well, it prevents a wave of "where's my order?" messages.
The template (copy it)
Order ready / ready for pickup
Hi [Name],
Good news — your [item] is ready!
· Pickup / delivery: [in-store pickup / shipped, tracking XXXX]
· [For pickup] Hours: [hours]
Reply to this email or message us anytime with questions. Thanks so much for your support — hope you love it!
Best,
[Your name / business]
The most common mistake
Just writing "your order has shipped." What they actually want to know is when it arrives and how to track it. Without an estimated date and a tracking method, this email becomes the reason they email you again.
Variant: when the situation is different
For pickup, add two things: your hours and what they need to bring. Leave those out and someone will make a wasted trip — and a wasted trip becomes a bad review.
After you send it
If the estimated arrival date passes with no tracking update, send a second email proactively. A delay you flagged first is service. A delay they had to ask about is a problem.
Templates for other situations
This is one of 12 common business emails. The full set (with a scenario picker) is here:
See all 12 business email templates →
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