How to Ask Customers for a Review (Template That Actually Gets Replies)

When to send this

Right after they got the value — not at month-end. Just after the meal, a few days into using the product, right after you solved their problem: these moments get far higher response rates than a randomly timed send.

The template (copy it)

Asking for feedback / a review
Hi [Name], Thanks again for your support! I'd love to know how the [item/service] worked out — feel free to reply with any thoughts. And if you enjoyed it, a quick 30-second review would mean a lot to a small business like ours: [link]. Thank you so much 🙏 Best, [Your name / business]

The most common mistake

Asking for five stars. "If you're happy, please leave us a 5-star review" tells the customer you care about the score rather than their experience — and on most platforms it also breaks the rules. Ask them to share their actual experience and the rating follows on its own.

Variant: when the situation is different

The single biggest lever is lowering the effort: include the direct review link and say "two sentences is plenty." Most people who don't leave reviews aren't unwilling — they think it's a chore and they can't find where to go. Remove those two frictions and response rates usually jump.

After you send it

If they reply with a private complaint instead of a public review, that's a good outcome. You got a chance to fix something and it didn't become a public one-star. Treat that reply as work to do, not as a review you failed to get.

Templates for other situations
This is one of 12 common business emails. The full set (with a scenario picker) is here:
See all 12 business email templates →

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